Client: Riyadh Imagination Park
Role: VR Experience Lead and Technician
About The Project
Riyadh Imagination Park, one of the entertainment zones of Riyadh Season, hosted a variety of international experiences that contribute to creating exceptional times for visitors within a distinctive entertainment form. This included the virtual reality experience of the movie “Army of the Dead.” The experience, which accommodates up to 12 visitors at a time who go on an adventurous journey in an exciting atmosphere ripped straight off the silver screen. Harnessing narrative-led worldbuilding, 360-degree VR and Hollywood-grade props, it seamlessly blended the physical and virtual environments. The VR experience operated for 12 days over which time around 3500 people were introduced to the suspenseful moments of fun and entertainment.
About My Process
Taking an existing activation from LA, I collaborated with the Identity Global team and Netflix stakeholders to install the experience at Imagination Park Riyadh. I advised park operators on operations and expertly managed crowd flow to ensure safety and accessibility for all. During the limited install time, I thoroughly studied the documentation and engaged with the install crew to fully understand the tech stack. This allowed me to support the technical elements throughout the run and during the derig.
